Creation of the visual identity for Everyweb
Jules Chassany, an SEO consultant and founder of Everyweb, asked us to completely redesign his brand image. The goal: a brand identity that reflects his dual expertise : traditional SEO and GEO, the art of being visible both on Google and to generative artificial intelligence systems.
Creating a new identity from scratch
Everyweb supports all types of businesses in building their digital presence through a hybrid approach that combines SEO, GEO, and digital strategy. This specialized positioning needed to be conveyed visually without resorting to the industry’s overly technical or cold design conventions.
Our mission: to use a single color as a starting point to build a modern, dynamic, and professional identity that reflects Everyweb’s mission and works equally well online and in print.
A dual identity
We designed the logo around a symbol that resembles both a star and a compass, to symbolize the “magic” of computer science and the role of a guide that points the way in the right direction.
The color purple highlights Everyweb’s technological and creative positioning and is complemented by a palette of gradients, a range of pinks and purples, and golden yellow—all of which represent modernity and energy.
In terms of typography, we chose a font designed for digital interfaces, with excellent readability across all devices.
