Charter on the use of AI at O’Matic

Why this charter?

AI is everywhere, in the discourse as much as in the tools, and it’s becoming hard to know who really uses it and how. At O’Matic, we’ve chosen to talk about it openly rather than treat it as a taboo subject or, conversely, an empty marketing argument. This charter isn’t a communication exercise, it’s a reflection of what we actually do, project after project.

This matters even more given that we work on bespoke, pixel-perfect projects: a result generated without human oversight simply has no place in the way we work.

What this means for you

In practice, AI lets us save time on certain repetitive tasks or explore possible leads more quickly, which leaves more room for what really matters: thinking things through, design, development, our relationship with you. It never replaces our judgement, and above all, we tell you when we’ve used it. No blurred lines, no grey areas: if AI took part in a step of your project, you’ll know about it.

AI Charter

Our philosophy

At O’Matic, we design, develop and create unique, bespoke digital experiences, such as websites, applications and interfaces, with passion, rigour and attention to detail, as well as everything related to them, closely or loosely (graphic design, animations…).

For us, AI is a tool to support us, never a replacement. We have created this charter on the use of AI to define its framework: it helps us to break deadlocks and save time on repetitive tasks, but never to replace our creativity, expertise or responsibility.

We have chosen to use it wisely, ethically and sparingly, for both moral and ecological reasons.

Fundamental principles of our charter on the use of AI

1. People at the centre

Tout ce qui sort de chez O’Matic a été conçu, validé et optimisé par nos soins. L’IA optimise notre travail sans remplacer notre expertise.

2. Reasonable usage

AI is now part of our everyday working tools, just like design or project management software. It is used at various stages of our processes, always under human supervision and never to deliver a final result without being reviewed.

Examples: generating wireframe ideas, writing micro-copies, code optimisation, researching technical solutions, etc.

3. Transparency and accountability

We take full responsibility for deliverables. If AI has been used, we keep a record of all discussions and inform our clients of its use.

4. Ethics and ecology

We limit the use of AI for ethical reasons and to reduce our digital footprint.

We limit the data we provide to the AI (no confidential data).

5. Respect for intellectual property

No AI-generated code, design, or content is integrated without verification of licence, originality, and legal compliance.
We do not use any tools that are not transparent about the origin of training data.

Rules of use

Design

  • AI can help generate colour palettes, basic mock-ups, or visual inspiration.
  • Never a final graphic charter, typography or visual identity generated solely by AI.
  • All elements are reviewed, adapted and validated manually.

Development

  • AI can suggest code, structures, or technical solutions.
  • All generated code is reviewed, tested, and optimised by a developer.
  • No AI code is deployed in production without human validation.

UX

  • AI can help formulate user stories, user journeys, usability tests, or summarise accessibility reports.
  • No strategic decision or user experience design is based solely on AI.

Text generation and correction

  • AI can help generate text content or article outlines.
  • All AI-generated text content is proofread and corrected by a human.
  • We sometimes use AI to correct our texts or rephrase sentences.

Restrictions

The use of AI within O’Matic is subject to certain restrictions. It is strongly advised not to:

  • Using AI to generate final content without human proofreading.
  • Using AI to replace human work (e.g. writing a complete article, designing a complete interface).
  • Using tools that do not comply with the GDPR or Swiss legislation.
  • Using AI to copy, imitate, or plagiarise existing work.
  • Use AI by providing it with confidential documents from the client.

Monitoring, training and development

O’Matic is committed to developing AI skills and anticipating and supporting changes in practices and professions.

Customer commitment

We inform our clients that AI can be used to support, but never replace, our expertise.
Upon request, we provide a detailed overview of the use of AI in their project.

Unless otherwise agreed in writing or verbally, we do not use AI for content creation in our projects.