Express website, photo shoot and packaging for Maiday
Maiday, a Swiss brand of dietary supplements for athletes, contacted us with the challenge of redesigning their e-commerce site as quickly as possible following a data loss. Recognising the urgency and importance of the project, we successfully met the challenge by launching the site in two weeks.
Speed, efficiency and personalisation
Following a data loss, we took on the challenge of creating an e-commerce site in just two weeks by developing an MVP (Minimum Viable Product).
Given the speed with which we had to work, we used WordPress and WooCommerce with minimal modifications, utilising Advanced Custom Fields (ACF) to create fixed page templates, which allowed us to work quickly and efficiently.
A temporary base
This site was developed to be temporary and enable Maiday to quickly launch an initial version of their optimised site, while giving them time to reflect and develop a more polished second version internally.
O’Matic’s support enabled the brand to define the elements to highlight:
- Brand values
- Product ranges
- When to use the products
Content creation
As Maiday had lost most of its content, we took care of photographing its products to prepare the product sheets. The plan was to focus on each product and each range.
We also encouraged the brand to do a second shoot at the gym to get content for social media, where we then helped them create posts.
Reinventing product ranges and redesigning packaging
In the months following the website’s launch, we worked with Maiday to understand how its target audience perceived its products, creating ranges based on purpose within its product lines and exploring ways to highlight these on different packaging designs.
