FSE e-commerce website for Svelt’Ease
We met the creator of the Svelt’Ease brand during our collaboration with her competitor, and she called on us for consulting services regarding the launch of her brand and the development of her e-commerce site.
Launch a wellness brand with a flexible, self-contained website
Laëtitia, founder of Svelt’Ease, contacted us to assist her in launching her brand and developing her e-commerce website. Her requirements were clear: a website that was easy to manage, without relying on developers or designers, while reflecting her brand’s unique identity.
Our mission? To create a tailor-made, editable and scalable website that can grow with Svelt’Ease.
A feminine brand without resorting to candy pink
No more pink for a brand dedicated to women! Although we did not design the logo, we assisted the brand in creating its identity.
The aim was to convey the idea of femininity, well-being and expertise without resorting to tired old clichés. The colour scheme is based on three colours: teal blue to evoke expertise, coral for energy, vitality and movement, and off-white to provide a bright and soothing background.
A fully customisable website with WordPress and Gutenberg
To enable Laëtitia to be fully autonomous in managing her website, we have implemented a methodology focused on support and flexibility:
- Co-creation workshops: we worked with Laëtitia to define Svelt’Ease’s visual identity and structure the website according to her needs.
- Training and support: we trained Laëtitia in how to use the editor, enabling her to manage her website independently.
- Development with WordPress and Gutenberg: we chose this combination to create a free and intuitive editing system. Thanks to custom blocks, Laëtitia was able to add or modify content without any technical skills.
A scalable and easy-to-manage website
The development approach (FSE with the Gutenberg editor) that we implemented for the first time on this project enabled us to create an easily editable website, without the need for lines of code, design or subsequent development.
This method not only simplified content management, but also laid a solid foundation for future improvements, ensuring that the site can grow and adapt to the brand’s future needs.
