{"id":2920,"date":"2026-03-20T15:41:00","date_gmt":"2026-03-20T14:41:00","guid":{"rendered":"https:\/\/o-matic.ch\/portfolio\/creation-of-the-visual-identity-for-everyweb\/"},"modified":"2026-08-24T16:06:01","modified_gmt":"2026-08-24T14:06:01","slug":"creation-of-the-visual-identity-for-everyweb","status":"publish","type":"project","link":"https:\/\/o-matic.ch\/en\/portfolio\/creation-of-the-visual-identity-for-everyweb\/","title":{"rendered":"Creation of the visual identity for Everyweb"},"content":{"rendered":"\n
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Creating a new identity from scratch<\/h2>\n\n\n\n

Everyweb supports all types of businesses in building their digital presence through a hybrid approach that combines SEO, GEO, and digital strategy. This specialized positioning needed to be conveyed visually without resorting to the industry\u2019s overly technical or cold design conventions. <\/p>\n\n\n\n

Our mission: to use a single color as a starting point to build a modern, dynamic, and professional identity that reflects Everyweb\u2019s mission and works equally well online and in print.<\/p>\n<\/div>\n\n\n\n

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A dual identity<\/h2>\n\n\n\n

We designed the logo around a symbol that resembles both a star and a compass, to symbolize the \u201cmagic\u201d of computer science and the role of a guide that points the way in the right direction. <\/p>\n\n\n\n

The color purple highlights Everyweb’s technological and creative positioning and is complemented by a palette of gradients, a range of pinks and purples, and golden yellow\u2014all of which represent modernity and energy.<\/p>\n\n\n\n

In terms of typography, we chose a font designed for digital interfaces, with excellent readability across all devices.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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My branding and graphic design have taken on a whole new dimension thanks to Chlo\u00e9. Her talent, professionalism and ability to translate my ideas into striking visuals are impressive. I absolutely love her work and highly recommend her! <\/p>\n\n\n\n

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Jules Chassany<\/p>\n\n\n\n

Expert in automation, SEO and development<\/p>\n<\/div><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n

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Jules Chassany, an SEO consultant and founder of Everyweb, asked us to completely redesign his brand image. The goal: a brand identity that reflects his dual expertise : traditional SEO and GEO, the art of being visible both on Google and to generative artificial intelligence systems. <\/p>\n","protected":false},"featured_media":2918,"template":"","meta":{"wpai_generated_summary":"","_project_link":"http:\/\/everyweb.fr","_project_logo":2914,"_project_color":"#522a6f","_project_hero_text_color":"light"},"project-category":[62],"project-tag":[71,64,59],"class_list":["post-2920","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-visual-identity"],"_links":{"self":[{"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/project\/2920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/media\/2918"}],"wp:attachment":[{"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/media?parent=2920"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/project-category?post=2920"},{"taxonomy":"project-tag","embeddable":true,"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/project-tag?post=2920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}