{"id":1131,"date":"2022-01-22T10:16:00","date_gmt":"2022-01-22T09:16:00","guid":{"rendered":"https:\/\/o-matic.ch\/portfolio\/express-website-photo-shoot-and-packaging-for-maiday\/"},"modified":"2026-02-06T18:34:07","modified_gmt":"2026-02-06T17:34:07","slug":"maiday","status":"publish","type":"project","link":"https:\/\/o-matic.ch\/en\/portfolio\/maiday\/","title":{"rendered":"Express website, photo shoot and packaging for Maiday"},"content":{"rendered":"\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading title--h3 mb-3\">Speed, efficiency and personalisation<\/h2>\n\n\n\n<p class=\"mb-2\">Following a data loss, we took on the challenge of creating an e-commerce site in just two weeks by developing an MVP (Minimum Viable Product).<\/p>\n\n\n\n<p>Given the speed with which we had to work, we used WordPress and WooCommerce with minimal modifications, utilising Advanced Custom Fields (ACF) to create fixed page templates, which allowed us to work quickly and efficiently.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading title--h3 mb-3\">A temporary base<\/h2>\n\n\n\n<p class=\"mb-2\">This site was developed to be temporary and enable Maiday to quickly launch an initial version of their optimised site, while giving them time to reflect and develop a more polished second version internally.<\/p>\n\n\n\n<p>O&#8217;Matic&#8217;s support enabled the brand to define the elements to highlight:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand values<\/li>\n\n\n\n<li>Product ranges<\/li>\n\n\n\n<li>When to use the products<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full container my-15 p-0\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/mockup-web.jpg\" alt=\"\" class=\"wp-image-705\" srcset=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/mockup-web.jpg 1920w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/mockup-web-300x169.jpg 300w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/mockup-web-1024x576.jpg 1024w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/mockup-web-768x432.jpg 768w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/mockup-web-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns mb-15 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading title--h3 mb-3\">Content creation<\/h2>\n\n\n\n<p class=\"mb-2\">As Maiday had lost most of its content, we took care of photographing its products to prepare the product sheets. The plan was to focus on each product and each range. <\/p>\n\n\n\n<p>We also encouraged the brand to do a second shoot at the gym to get content for social media, where we then helped them create posts.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<div class=\"glide mb-15 wp-block-omatic-blocks-generic-slider\" data-slider-type=\"carousel\" data-desktop-items=\"3\" data-tablet-items=\"2\" data-mobile-items=\"1\" data-autoplay=\"3000\">\n\t<div class=\"wp-block-omatic-blocks-generic-slider__header mb-6\">\n\t\t\t\t\t<h3 class=\"wp-block-omatic-blocks-generic-slider__header--title\">Some photos from the photoshoot<\/h3>\n\t\t\t\t<div class=\"wp-block-omatic-blocks-generic-slider__header--buttons\" data-glide-el=\"controls\">\n\t\t\t<button class=\"glide__arrow glide__arrow--left\" data-glide-dir=\"&lt;\" aria-label=\"\"><i class=\"fa-sharp fa-arrow-left\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<button class=\"glide__arrow glide__arrow--right\" data-glide-dir=\"&gt;\" aria-label=\"\"><i class=\"fa-sharp fa-arrow-right\" aria-hidden=\"true\"><\/i><\/button>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"glide__track wp-block-omatic-blocks-generic-slider__track\" data-glide-el=\"track\">\n\t\t<ul class=\"glide__slides\">\n\t\t\t\n<li class=\"glide__slide wp-block-omatic-blocks-generic-slider-item\">\n\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-all-products.png\" alt=\"\" class=\"wp-image-710\" srcset=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-all-products.png 700w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-all-products-300x300.png 300w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-all-products-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<\/li>\n\n<li class=\"glide__slide wp-block-omatic-blocks-generic-slider-item\">\n\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-3.png\" alt=\"\" class=\"wp-image-708\" srcset=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-3.png 700w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-3-300x300.png 300w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-3-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<\/li>\n\n<li class=\"glide__slide wp-block-omatic-blocks-generic-slider-item\">\n\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-1.png\" alt=\"\" class=\"wp-image-706\" srcset=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-1.png 700w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-1-300x300.png 300w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-1-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<\/li>\n\n<li class=\"glide__slide wp-block-omatic-blocks-generic-slider-item\">\n\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-2.png\" alt=\"\" class=\"wp-image-707\" srcset=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-2.png 700w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-2-300x300.png 300w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-2-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<\/li>\n\n<li class=\"glide__slide wp-block-omatic-blocks-generic-slider-item\">\n\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-4.png\" alt=\"\" class=\"wp-image-709\" srcset=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-4.png 700w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-4-300x300.png 300w, https:\/\/o-matic.ch\/wp-content\/uploads\/2026\/01\/maiday-shooting-gamme-4-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<\/li>\n\t\t<\/ul>\n\t<\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading title--h3 mb-3\">Reinventing product ranges and redesigning packaging<\/h2>\n\n\n\n<p>In the months following the website&#8217;s launch, we worked with Maiday to understand how its target audience perceived its products, creating ranges based on purpose within its product lines and exploring ways to highlight these on different packaging designs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2022\/01\/gamme-maiday-1024x576.jpg\" alt=\"\" class=\"wp-image-712\" srcset=\"https:\/\/o-matic.ch\/wp-content\/uploads\/2022\/01\/gamme-maiday-1024x576.jpg 1024w, https:\/\/o-matic.ch\/wp-content\/uploads\/2022\/01\/gamme-maiday-300x169.jpg 300w, https:\/\/o-matic.ch\/wp-content\/uploads\/2022\/01\/gamme-maiday-768x432.jpg 768w, https:\/\/o-matic.ch\/wp-content\/uploads\/2022\/01\/gamme-maiday-1536x864.jpg 1536w, https:\/\/o-matic.ch\/wp-content\/uploads\/2022\/01\/gamme-maiday.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maiday, a Swiss brand of dietary supplements for athletes, contacted us with the challenge of redesigning their e-commerce site as quickly as possible following a data loss. Recognising the urgency and importance of the project, we successfully met the challenge by launching the site in two weeks. <\/p>\n","protected":false},"featured_media":1132,"template":"","meta":{"_project_link":"","_project_logo":715,"_project_color":"#7ecb28","_project_hero_text_color":"dark"},"project-category":[58],"project-tag":[61,60,59],"class_list":["post-1131","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-e-commerce-websites"],"_links":{"self":[{"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/project\/1131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/media\/1132"}],"wp:attachment":[{"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/project-category?post=1131"},{"taxonomy":"project-tag","embeddable":true,"href":"https:\/\/o-matic.ch\/en\/wp-json\/wp\/v2\/project-tag?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}